Role of Social Intelligence in Enhancing Cross-Cultural Awareness among International Students

H Hartini and A Fakhrorazi



Cross-cultural interaction offers international students the opportunity to improve their cross-cultural awareness so that they can successfully adapt to new environment. Many international students face challenges when pursuing their higher education outside of their home countries. This is because they have to live in a new environment that is completely different from their home country. International students who fail to understand cultural differences will encounter problems such as social and academic adjustments in the new environment. Social intelligence, which is defined as a person‟s ability to successfully decode and interact in social situations, is presumed to be an important competency that could help promote international students‟ crosscultural awareness. The aim of this paper is to propose a framework for conceptualizing the role of Social Intelligence in enhancing international students‟ cross-cultural awareness. 


Keywords: Social Intelligence; Cross-cultural Awareness; International students; Higher education; Malaysia.

Service Quality of Uber in a Small City: A Case Study of Ipoh Uber Drivers

Norizzati Azudin, Mariati Norhashim, Gobu Nachiappan



E-hailing application has gained traction as a lifestyle enhancing solution particularly Uber. Even though Uber‟s presence is more prevalent in large cities in Malaysia, due to the weaknesses in conventional public transport especially the metered taxis, the situation has significantly shifted the public‟s demand to use E-hailing services in smaller cities like Ipoh. By default, Uber drivers in large cities face greater competition compared to their counterparts in smaller cities. This study used the SERVQUAL model to evaluate service quality levels of Uber drivers in Ipoh, a small Malaysian city. The objective was to profile small city Uber users and explore their perception towards the service. The findings revealed that there was no evidence to show that Uber services is lower in a small city like Ipoh, in contradiction to anecdotal accounts. Although reliability and responsiveness were the most significant factors in determining overall perceived service quality, these factors were not the most highly ranked among the five service quality indicators 


Keywords: E-hailing, Uber, Service Quality, Public Transport, SERVQUAL

Understanding the Effect of Home Country Institutional Pressures towards Internationalization Strategies among Malaysian SMEs

Noor Azura Azman, Osman Mohamad, and Noor Hazlina Ahmad


A challenging business environment nowadays made small business especially SMEs think twice before planning to initiate international business. With lacking of knowledge and experience in handling international market activities, makes most SMEs faced difficulties starts from home country obstacles as well as host country. This study tends to understand the consequences of home country institutional pressure on internationalization strategy. In this research, purposive sampling was used in selecting 860 SMEs as the sample from the registered list of companies in the Federation of Manufacturing Companies (FMM) directory, which is the most comprehensive list of SMEs database. The Partial Least Square (PLS-SEM) was used as the statistical tool to measure the significance relationship between construct. The major findings were proven the significance of the relationship and confirmed the importance of understanding the home country institutional pressures and internationalization strategy choices. 


Keywords: Home country institutional pressures;Internationalization strategies; SMEs

INCOTERMS Selection Factors and Its Effect on Export Performance

Sabariah Yaakub, Leong Ying Szu, Salwani Arbak, Nik Ab Halim



The International Commercial Terms (Incoterms), introduced and governed by International Chamber of Commerce (ICC) are standard trade terms used in international and domestic sales contract. The latest version, INCOTERMS 2010 states the obligations and responsibilities of importers and exporters regarding transport costs and risks as well as the responsibilities for insurance and customs formalities. This paper seeks to examine the factors that influences the choice of Incoterms among Malaysian manufacturers and its effect on export performance. Data was collected using survey methods and then analysed using two main types of analyses: univariate (descriptive) and inferential (bivariate and multivariate). A total of 335 questionnaires were distributed to manufacturers in Malaysia using a sampling framework from the Federation of Malaysian Manufacturers (FMM). Of the 335 questionnaires distributed, 60 were returned yielding a response rate of 17.9%. Findings indicate that indicate that there is a significant relationship between selection factors and export performance. The main contribution of this study is towards narrowing the gap in knowledge regarding Incoterms as past research indicated that it is still relatively unknown and should highlight Incoterms selection and its effect on export performance, among others 


Keywords: Incoterms, Export Performance, International Logistics, International Chamber of Commerce